What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand

The second is that after they have received something for free, they feel obligated to maybe buy something from you. This is reciprocity; it is engrained in basic human psychology and often nudges people to return the favor. The best way to employ this tactic is to think outside the box (we know it’s a cliché) and choose a well-trodden yet unfamiliar spot. An instance of this is opening a shop on a boat in the center of a marina, in another shop, or at a significant event. The other thing you can do is rent a truck to create a mobile version of that same store. Are you an underwear company looking for an unconventional way to market your product?

Plus the products I used were written off as a marketing expense. Targeting a highly niche group of people and persuading them to spread your message via viral video marketing. Where a business “ambushes” a big event to grab people’s attention, like a flash mob. Using advertising techniques that people are unaware of, like product placement in a movie. There’s also potential to generate press coverage if your idea is interesting enough, or even go viral if you’re in the right place at the right time for the right person. Once at a sporting event, everyone in attendance was invited to send in a photo via social media using a specific hashtag. The photos would shuffle throughout the game, appearing multiple times on many different screens to be viewed by a very large gathering of people.

Childish Gambino’s Ice Cream Pop-Up

Every time you visit your hairdresser/barber, leave some free company branded merchandise. Word will spread about this crazy person who is always giving away free stuff.

These are already people who trust your business, so it will take a lot less to get more sales from them than trying to find new customers. If you run an eCommerce store, you should focus on upselling to existing customers. You could do this by showing recommended products to customers based on what’s in their cart. If you’re offering high-quality, relevant content for the right search query, then you could claim the top results on Google. The best part of this is that SEO doesn’t have to cost you anything, so small businesses can compete with big companies. Offer existing customers a free product, free month of service, or some other reward for referring new customers.

How can you get more people to sign up for your email list without spending any money?

One great way to make content a regular part of your marketing efforts is to start a blog. If you’re creating content at scale, a content delivery network might be worth looking into to keep your site loading quickly. Some CDNs are available as a separate services while others come as a part of your CMS. McDonald’s guerilla marketing team used the lines to make it look like French fries rolling out of their hamburger. The result can often be a more effective campaign with excellent results. In addition, this will allow you to build a sustained relationship with customers, and that will help to raise brand advocates. You will want to critically examine it before final execution to prevent a flop.

You don’t really have to collaborate with famous social media stars and Tiktokers to gain exposure for your brand. Many offline influencing https://wave-accounting.net/ figures can spread positivity about your brand without having you spend extravagantly on your guerilla marketing efforts.

Ambient Marketing

Most people respond rather well to numbers and easy-to-digest data points. Spreading the word Guerilla Marketing Strategies To Use With A Small Business Budget about what your business is and what it offers is the best way to ensure it succeeds.

It’s often quite subliminal and flies below the radar and yet, it can be incredibly effective. And it’s a low-cost marketing strategy that can be incredibly valuable to a business. Bizarre marketing – Try stepping outside of the marketing norm. Something a little whacky and out of the ordinary is another great way to get people talking about your brand and will help to encourage consumers to share your content with friends. Buzz marketing can be incredibly effective but often hard to generate as it often occurs without warning and without encouragement.

Encourage Audience Participation

One renowned example involved using a modified vending machine, dubbed the Coca-Cola Happiness Machine, that gave you more than you paid for. People, after being given something, might feel obligated to give you something back—like a few minutes of their time to be educated about your product. Security compliance plans can help you get started on the right foot. It’s a document that outlines your security policies, procedures, and controls and maps them to your business needs.

Guerrilla marketing tactics are meant to be accessible to any small business and when executed well, have a big impact on your target customers. Guerrilla marketing can be truly rewarding when you go for the wow factor instead of trusting those old-school traditional tactics. While guerrilla marketing tactics have a limited reach, it still has the power to expand and speed up when you know what you’re doing. Experiential marketers use creative marketing to introduce campaigns that help customers build an emotional connection with a brand and its products. This is not the right guerilla marketing tactic for every company, but if you have a product that can attract large crowds, it’s an idea to consider. Setup shop in a crowded area, such as a shopping mall, and let others take in the show.

Run Facebook ads

Guerrilla marketing does an excellent job of creating buzz and helping to increase brand awareness. However, many businesses will also want to drive sales, so make sure that one of the goals is more sales. To do that, your brand or campaign should resonate with current global business objectives. Most businesses will host an event or sponsor an event like a fair. However, you are free to take a more creative approach, like the cartoon series Rick & Morty did, by sending a car in the shape of Rick across the US. That was then backed up by a social media campaign that went viral.